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Marc Levy
Sometimes, it's not a campaign, it's a cool execution...
The real question is, "Why WOULDN'T you do a Star Wars-branded lunch box?"
Hershey's wants a s'mores'-themed campaign for the
summer? I smell movie nights!
(and, s'mores).
Launch the Audi Q7 with custom driving shoes? Check. Partner with Toms to create them -- and give away 55,000 shoes to kids? Check, check!
The real question is, "Why WOULDN'T you launch Yahoo! Answers with a giant brain in Times Square?"
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