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Bio

Marc provides creative and strategic counsel to account teams and clients including research analysis, insight development, strategic platform and creative ideas helping evolve program concepts from idea through execution.

 

Marc has created award-winning, innovative brand marketing programs for clients such as Pernod-Ricard, Gillette, MasterCard, Panasonic, FedEx, GSK, Yahoo!, Visa, Ford, Samsung, Tropicana, Norelco, Frito-Lay, Michelin and Wisk.  A reformed sports marketer, Marc has created programs for nearly every sports property, including the launch of the Tostitos Fiesta Bowl, development of the Parke-Davis Olympic Prize for Sports Science, creation of the Visa Hall of Fans at the Pro Football Hall of Fame and the introduction of CART’s FedEx Championship Series, among others.  A diorama of Marc’s work during the 2000 Sydney Olympic Games is featured in its own rotunda as part of the Smithsonian’s wing celebrating “PR People Who Work While Everyone Else Attends the Closing Ceremonies.” 

 

As a Partner at Ketchum, Marc developed multiple planning & creative tools, including the Breakthrough Barometer Creative Analysis Tool, Idea Court, and the StoryTeller.  Additionally, Marc led multiple agency initiatives including Managing the agency's college Fellowship program, serving on the global Breakthrough Advisory Board, and crafting Ketchum's brand narrative following the agency's recent global reorganization.  Prior to Ketchum in 2010 after serving as executive vice president/creative director for the U.S. at Cohn & Wolfe, where he developed the agency’s first formal senior mentoring program, created proprietary brainstorming techniques for use cross-agency and cross-practice, and contributed to new business wins. Marc previously worked in Ketchum’s New York Brand Practice from 1995 to 2001.

 

In addition to his tenures at Cohn & Wolfe and Ketchum, Marc also served as director of global marketing communications for MasterCard and began his career at Kahn Communications.

 

A U.S. Army veteran (no – really!), graduated from The State University of New York/Buffalo in 1994. 

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